The show revolves around contestants competing by identifying accurate pricing of merchandise to win cash and prizes. Contestants are selected from the studio audience when the announcer states the show’s famous catchphrase, “Come on down!” (Contestants’ Row) [F]our contestants are called […] to take a spot in the front row behind bidding podiums […]. [They] compete in a bidding round to determine which contestant will play the next pricing game (known as One Bid). After winning the One Bid, the contestant joins the host onstage for the opportunity to win additional prizes or cash by playing a pricing game. [The Showcase Showdown (spinning The Big Wheel) follows with a final winner selected at the end of the episode (The Showcase)]
The Price Is Right has aired over 8,000 episodes since its debut and is one of the longest-running network series in United States television history. The show’s [48th] season [will] premiere on September [23, 2019.]